Product Makes Perfect
Haircare by SCHWARZKOPF
More than 120 years ago, the German chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. Combining quality ingredients and the latest haircare technology, reliability, expertise and craftsmanship are the cornerstones of everything the brand does and stands for. From developing the first liquid shampoo to becoming a globally recognised salon colour, today Schwarzkopf’s portfolio includes brands such as LIVE, Oleo Intense and got2b. Instilling confidence in both professionals and consumers worldwide, they allow everyone to express themselves in their own unique way. Creative, compassionate, exciting and empowered. That’s the Schwarzkopf way.
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SCHWARZKOPF AND DIVERSITY
Recognising, respecting and celebrating all types of hair, diversity is at the heart of the Schwarzkopf brand. Acknowledging that everyone is unique, Schwarzkopf collaborated with legendary fashion photographer, Armin Morbach to create a series of ‘Looks’ that would reflect their diverse beliefs. An advocate for embracing all ethnicities, ages and abilities, he also became a brand ambassador for Schwarzkopf.
But the vision didn’t stop there. Schwarzkopf’s #createyourstyle campaign moved beyond beauty stereotypes. It was a homage to personal expressions of beauty. Including LGBTQ+ models and showcasing people of all age groups, communities and sexual orientations, it shone a light on how passionate Schwarzkopf is about giving everyone a voice and providing a place to be free, have fun and express themselves.
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PLACE YOUR ORDER TODAY BY CALLING: 952 592 843
